| # | Risk | Consequences | Measures |
|---|---|---|---|
| 1 | Forecasting | Mismatch between a companies forecasted demand and actual demand. Reasons can be long lead times for production, seasonality of demand, high product variety, short product life cycles |
|
| 2 | Fluctual Demand | demand risks are mostly related to the customer, and exhibited in fashionable or seasonal demand fluctuation |
Examining previous demand patterns and maintaining awareness for future economic developments that may have an influence on demand. |
| 3 | Change in Employment | Economic changes can trigger changes in employment in an economy and therefore change the demand for products and services. |
Examining previous demand patterns and maintaining awareness for future economic developments that may have an influence on demand. |
| 4 | Wrong demand estimate | unpredictable or misunderstood customer or end-customer demand |
Design a more flexible Supply Chain |
| 5 | Change in technology or in consumer preference | Changes in technology or in consumer preference significantly undermine a companies demand and accurate estimation of investment. |
Collaboration with competitors when making large investments into new technology. |
Sources: 4, p. 27; 25, p. 841; 26; 27; 41
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