Ein falsches Engagement auf der OEM-/Käuferseite kann dazu führen, dass entweder die Nachfrage der Käufer nicht befriedigt werden kann oder dass die Lagerbestände überhand nehmen. Vor allem langfristige Vorbestellungen sind eine Folge davon.
Umsetzung eines Forecast-Commitment-Vertrags, wie von Durango-Cohen und Yano (2006) 37 vorgeschlagen.
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Crisis Management
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